Analog Corner

The Nachmans have since gone to that great birdcage in the sky, and I bet if I'd asked Joe Grado back then where he thought the cartridge business would be in 1998, he'd have said in the same general neighborhood—along with Betamax (still better, and I still use it), Elcaset, RCA Selectavision, and the rest.

But I didn't ask Joe Grado about the future back then because the present was about his $200 8MZ cartridge, which I'd reviewed and found to have a lump in the midbass. Joe came over to convince me it didn't, and that what I'd heard was due to my setup. After moving speakers and subwoofers around, and after Joe had been anointed by one of the Nachbirds, the lump remained. We called it a (messy) day.

"The killer cycles, the killer Hertz, / the passage of my life is measured out in shirts," as Brian Eno once sang. In 1997 I measure out the vitality of the analog revival by how long it takes my Dick to fill with new vinyl. It doesn't take more than a few weeks, and a Dick holds about 75 records. Dick, by the way, is a sturdy, inexpensive, attractively finished, LP-sized, wooden slatted crate sold at Ikea, the Swedish home furnishing giant. As at Linn, everything at Ikea has a weird, consonant-heavy name.

I've been reading your column for about a year now and I've always thought you were full of shit!" an attendee cheerfully volunteered at the conclusion of the "Vinyl in the '90s" seminar I hosted at HI-FI '97. So it's that kind of gathering, I thought to myself, remembering how the hour had commenced with an audience member accusing panelist Steve Hoffman of messing with the master tape of Nat King Cole's Love is the Thing for DCC Compact Classics' superb-sounding vinyl and gold CD reissues.

"But at this Show I got to hear records for the first time," the young reader continued, "and you're right! Records do sound better than CDs—much better! Now I have to get a turntable and start buying records! What should I buy?"

"Well, how much can you spend?," I asked.

"Cost is no object."

"Well then, call Andy Payor at Rockport Technologies and order yourself a Sirius III record player for $53,000."

"Cost is an object!" he shot back faster than you could say "second mortgage."

"Well then, you've got a hotel's worth of choices and a day and a half to make up your mind," I told him. "Check out the VPI TNT Mk.3, the Basis 2000 series, the Immedia RPM-2, the Oracle Delphi, and the others that are here—I can't tell you what to buy."

Here's a great garage-sale find: a series of 7" 331/3rpm records sent by a drug company to doctors during the late '50s. Knowing that many doctors back then were classical-music aficionados, the company would put a licensed excerpt from labels like Vanguard and Westminster on one side, and on the other a medical lecture extolling the virtues of the drug it was pushing. My favorite: John Philip Sousa's "The Thunderer" paired with "The Treatment of Some Gastro-Intestinal Disturbances."

Flash! The record biz's savior has been announced, and you're reading it here first. According to some statistics, the prerecorded music industry saw sales drop a precipitous 30% last year (Footnote 1). Why? Well, there are many reasons why CD and cassette sales dropped and why vinyl was the only format to show an increase, but the industry, noting the trends, has decided what needs to be done to increase sales this year.

And the winning solution? "Bring back the cassette!" I kid you not. A group within the record industry has decided that emphasizing expensive CDs and downplaying inexpensive cassettes have driven away a large portion of the market who cannot afford CDs. So a newly formed organization called the Audio Cassette Coalition has been formed to "revitalize" the cassette market.

My wife shows our dog. Sometimes I tag along to watch Mr. Eno in the ring. If you think high-end audio is weird, you ought to check out the world of show dogs—in the fetish department, those shows make audiophiles look like rank amateurs. And talk about subjectivity and petty politics! Jeez!!

Anyway, part of the judge's job is a hands-on confirmation check. Do I conclude from this that the judge spends all of his time feeling dogs' balls?

No.

So why do some Stereophile readers think I spend all of my time listening to vinyl? Or obsessing over hi-fi equipment? I think I speak for all Stereophile reviewers and editors when I say that all of us are in this for the music—whether it's on CD, vinyl, Edison cylinder, V-Disc, cassette, or whatever. What you read of us on the printed page is the thin end of the wedge—but that's the job description, so that's what you read!