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The Italian holding company Fine Sounds, which owns McIntosh, Audio Research Corporation, Sumiko and Wadia last fall announced a new name and marketing that puts all of the brands under one roof (literally) called "World of McIntosh".

Sorry it's taken so long to post this. The idea is to present the brands beyond the audiophile marketplace in an attempt to attract well-off consumers who are willing to buy other kinds of luxury goods but do not know about high performance audio.

The concept is based upon the idea that consumers know of the McIntosh brand name in the same way they know of Harley-Davidson, which is why of all of the brands under the umbrella McIntosh was the name chosen.

The concept was introduced to the press at an event last fall at the New York WOM townhouse that you can read about at the top of the story hyperlink.

Meanwhile, the very first WOM to open in an American audio store was at Ann Arbor Michigan's Paragon Sight And Sound.

I had gone there for an in-store even last fall and shot this video, which shows you what a World of McIntosh store in a store looks like. The high performance audio industry really needs such an outreach.